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Advertisers and Agencies
FUMZUP™ generates high value leads for savvy marketers.
FUMZUP™ fulfills a fundamental part of the decision process that consumers go through when making a purchase or researching a product online. Visitors to our site compare and shortlist products by choosing product features that are important to them. We present them with the products that best match their needs and generate sales enquiries to the suppliers of those products. Our sales enquiries are high converting as the products are relevant to the active searcher and driven by their own search preferences.
There are many ways for advertisers to introduce products or services to FUMZUP™ visitors:
1. General display (banner) advertising – run of site or interest targeted
2. Featured suppliers of products/services in the choice selection tool – when specific product or service features match a consumer’s enquiry
3. Electronic direct marketing to our members database - interest/segment targeted
For further details on all available advertising solutions, please contact us at sales@fumzup.com.au
Licensing
When we launched our site we focused on products/services which we felt at the time caused the greatest confusion for active searchers online. Existing websites at the time couldn’t navigate through the large amount of product information and suppliers to give the consumer their ideal match – ie the consumer had overwhelming choice:
New Cars, Telecommunications – mobile phone handsets, mobile phone plans and broadband plans, Finance – savings accounts, credit cards, premium credit cards and term deposits, Insurance – home, car and travel, Travel – flights
Now that we have solved (nearly) all of these categories we are always on the look out for other partnership/advertising opportunities in complimentary products/services which fit the FUMZUP™ proposition of Making Choosing Easy.
If there’s a category in particular you would like us to develop, then please let us know. Contact us at licensing@fumzup.com.au.
More information about specific licensing options can be found under the FUMZUP™ Network page, where you can read testimonials from publishers who have benefitted from using the FUMZUP™ search tool.
Market Intelligence
The FUMZUP™ analytics team have a great deal of experience in product development research and marketing analytics. We offer agencies and direct clients access to varying levels of analytics. We can even create specific statistical models and reports that suit your own product development research or agency strategic planning process.
In particular we have detailed customer segmentation profiles linked back to extensive searching and product purchasing behaviour.
To find out more about our custom analytics packages and market intelligence reports contact us at analytics@fumzup.com.au.
Media Centre
FUMZUP™ Ad Specs And Audience Summary
FUMZUP™ has a highly profiled and targetted audience. Latest stats reveal that our credit card searchers were interested in whether the new rates disclosed by banks were in fact actual rates or introductory rates for a limited period. Number of free days ranked amongst the highest searched for feature as well as the introductory period. But so did the number of loyalty points offered per $ spent on each credit card purchase.
Well over 50% of all searches for credit cards contained the length of free days and introductory period as important searched for features by its customers.
63% of all searches for savings accounts included the feature number of free days. EFTPOS and ATM fees were also important (score 75% out of possible 100% for extremely important) when choosing an account.
Key demographics covered in our site statistics are: Age, state, gender, household income, marital status, employment status and favourite colour!
FUMZUP™ is unique in that we can profile our consumers down to very specific product searches and use that information to behaviourally target particular segments, recontact via our subscription emails or use the information to tailor creative messages to appeal to key product offerings.
The FUMZUP™ network enables this level of targetting across all our key properties, Gardening, Pet care, Lifestyle, Financial services, Eco, Automotive, Telecommunications, Consumer Goods, Travel and Miscellaneous
FUMZUP™ works with direct clients, agencies or publishers to bring their marketing plans to life.
To find out more about our display advertising packages contact sales@fumzup.com.au or visit the media centre specs and download our brochure.
For information on our analytics capabilities and customer segmentation programme contact analytics@fumzup.com.au
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Company Details
Making Choosing Easy
Australia’s most innovative independent product comparison site, FUMZUP™ makes choosing the right product easy.
FUMZUP™ is a place to choose products and interact with like-minded individuals.
Whether you are searching for a credit card, term deposit, savings account, mobile phone handset, mobile phone plan or new car, our comprehensive product comparison tool will save you time and effort.
Established in July 2008, FUMZUP™ has focused on delivering first class technology to help consumers find the products that are right for them and offer suppliers of those products an efficient means of reaching their consumers.
Importantly FUMZUP™ and it's technology maintains an entirely neutral and unbiased position - all product rankings are determined by the features that the consumers choose themselves - they rank how important one feature is versus another. Our product rankings are not affected by paid advertiser preference.
Visitors to the FUMZUP™ website and its partner sites are able to compare a huge range of products, covering telecomms, finance and automotive. We provide detailed product comparison data for credit cards, term deposits, savings accounts, mobile handsets, mobile plans and new cars, and this is just the beginning.
Copyright © 2008-2009 3FUMZUP™ Pty Ltd. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. FUMZUP™ and the FUMZUP™ logo are trademarks of 3FUMZUP™ Pty Ltd ABN 84 124 235 043.